Emma Sadleir is South Africa’s leading expert on social media law. She is an admitted attorney with a BA LLB from the University of the Witwatersrand and an LLM in Information Technology, Media and Communications Law from the London School of Economics. Before founding The Digital Law Company in 2013, she worked for five years in the media litigation department of Webber Wentzel.

Emma’s areas of expertise include all aspects of print and electronic media law, with a particular focus on defamation, privacy, hate speech, cyberbullying, intellectual property, sexting, pornography offences, and the disciplinary and reputational consequences of social media use. She regularly advises corporates, employees, schools, parents, teachers, and universities on the legal and ethical use of digital platforms.

Much of her work involves creating social media strategies and policies for corporates and schools, drafting social media agency agreements, and delivering training and workshops across sectors. Emma lectures media law to journalists and lawyers, teaches personal reputation management on various MBA programmes, and has addressed over 1,000,000 learners and numerous blue-chip clients in South Africa, Botswana, Mozambique, Malawi, Namibia, Kenya, Nigeria, and the United Kingdom.

In 2014, Emma anchored The Oscar Pistorius Trial: A Carte Blanche Channel, hosting a programme focused on social media, the law, and court proceedings throughout the trial. She was also retained by the BBC (radio and television) as a legal commentator for the closing arguments, verdict, and sentencing. Emma has spoken at SXSW (2015), presented at the International Bar Association’s Initiative for Women Business Lawyers, and is a regular commentator on radio and television.

She is the co-author of Don’t Film Yourself Having Sex… And Other Legal Advice for the Age of Social Media (Penguin Random House, 2014), which Professor Jonathan Jansen described as “the most important textbook” a university student will buy. She co-authored the social media chapter in Communications Law (LexisNexis, 2015), and is the author of Selfies, Sexts and Smartphones: A Teenager’s Online Survival Guide (Penguin Random House, 2017). Her third book, How Not to Mess Up Online: A Teenager’s Guide to Not Getting Catfished, Arrested, Cancelled, Sued or Addicted, was released in June 2025.

Rorke Wilson is an Associate at The Digital Law Company, where they bring a rare combination of academic rigour, generational insight, and frontline experience with young people and technology. They completed their LLB with Honours at the University of Edinburgh, where Rorke focused their research on the intersection of addictive behaviour, legal systems, and the philosophy of free will. This foundation deeply informs their approach to the legal and psychological dimensions of digital life.

As a digital native and elder Gen Z, Rorke has an intuitive understanding of internet culture, platform mechanics, and the subtle ways in which social media shapes identity, relationships, and decision-making. They have worked with teenagers, schools, parents, and professionals to unpack the real risks of the digital world, including sextortion, cyberbullying, cancellation culture, platform addiction, and privacy failures.

At The Digital Law Company, Rorke presents regularly to schools and corporates on the legal, reputational, and disciplinary risks of social media use. They advise companies on employment-related legal issues arising from online conduct, draft customised social media policies for schools and businesses, and advise individuals on how to navigate the variety of negative consequences that can come with digital citizenship.

Rorke has been widely interviewed across radio and television on issues of youth digital behaviour, online safety, and platform ethics. Their debut book, co-authored with Emma Sadleir, How Not to Mess Up Online: The Teenager’s Guide to Not Getting Catfished, Arrested, Sued, Cancelled or Addicted, was published in June 2025 by Penguin Random House.